What matters to users? Factors that affect users' willingness to share information with online advertisers.   [PDF, BibTeX, ]
Pedro G. Leon, Blase Ur, Yang Wang, Manya Sleeper, Rebecca Balebako, Richard Shay, Lujo Bauer, Mihai Christodorescu, and Lorrie Faith Cranor.
In SOUPS '13: Proceedings of the 9th Symposium on Usable Privacy and Security, July 2013. ACM. © authors  DOI:10.1145/2501604.2501611