Product Design, Not Digital Design - Life-cycle cost may matter more than component cost - Acquisition/inventory/supplier qualification - Qualification & certification costs - Maintenance (spares/repair/training) - Analog & power components; Relays & Discretes - Software drives many designs, not VHDL - Embedded designers are often domain experts, not HW design experts - Software perceived as cheap & easy to change (only sometimes true...) - VHDL is not necessarily prevalent in embedded design