The way in which the final result is published is specified in the auction specification and followed by SAM. As a result, no one else can get more information about the final result than what is specified in the auction specification.
When digital cash, e-check or credit card number are included in the bids for payment, the secret information is kept inside SAM. The losers' information is not revealed to anybody else, while the winner's information is only revealed to related party for collecting the money.