Synthesis & Re-synthesis - Any customization risky - NRE costs - Turnaround time / time to market - Logistics 10-50 years later - Software as only customization is attractive (are FGPA's software?) - Standard components (HW&SW) as building blocks -- composition instead of synthesis - Changes to designs may be too expensive, even if resultant design is cheaper: - Design qualification/certification - Life-cycle support & configuration management - But, when components become obsolete there may be no choice ÿ