Mechanical/Computer Cultural Clash - Mechanical/product design disciplines have hands-on culture - Prototype early - "File to fit" - Aesthetics and usability require hands-on experience - General distrust of simulation in some cases - Computer designers have recently evolved a simulation-based design culture - "Green wires" are giving way to "first time working silicon" - Simulation taken as a matter of course - Who ever said embedded designers were trained as computer designers? Organizational & Design Challenge: - Delayed gratification; higher-quality prototypes - Fund simulation tools just as machine shops/labs are funded (high carrying costs for software "maintenance"/update subscriptions) - Accept CAD & simulation in a culture dominated by non- computer engineers - Outreach/education of domain experts in value of computer design methodologies